OTT & streaming

OTT App Development

The technology behind your video experience — streaming apps for web, mobile and the living room, plus the APIs, CMS, subscriptions and video workflows that make an OTT service work.

Discuss Your OTT Product Read: Building for Smart TVs

SVOD · AVOD · TVOD · FASTLive & on-demand9 platform families

Can you build a multi-platform OTT application?

Yes. We build OTT services across web, iOS, Android and Smart TV platforms — Roku, Android TV, Fire TV, Apple TV, Samsung Tizen and LG webOS — on a shared backend for catalogue, users, entitlements and playback. Each app is designed for its own platform's input model, performance limits and store requirements.

An OTT service is an ecosystem, not an app. Viewers see a catalogue and a player; behind them sit content ingest, metadata, rights windows, subscriptions, entitlements, DRM, CDNs, ads, analytics and customer support tools. Most launch delays come from the seams between those pieces.

Our POC-first approach tackles the seams first. A typical OTT POC proves the end-to-end path — content published in the CMS, entitled to a user, played back securely on a web client plus one or two priority TV platforms — before investing in every device.

What an OTT POC typically proves

Content flows from CMS to apps with the metadata each platform needs
Sign-up, sign-in and device activation work (including TV code/QR login)
Entitlements and subscriptions gate playback correctly
Protected streams play reliably on the priority devices
The shared API can serve additional platforms without redesign
Analytics and ad events fire where the business needs them

The exact POC scope depends on your content model, business model and target devices.

Platforms

One OTT backend. A purpose-built app for each screen.

We don't promise identical functionality on every device. Older TVs have less memory, some platforms restrict payment flows, and each store has its own certification checklist. We plan the feature matrix per platform up front.

WebResponsive web player
iOS & iPadOSNative apps
AndroidPhones & tablets
RokuSceneGraph / BrightScript
Android TVGoogle TV devices
Fire TVAmazon devices
Apple TVtvOS
SamsungTizen
LGwebOS

Platform availability, store approval and certification are controlled by each platform owner. We prepare apps against their published requirements and support the submission process.

What we build

Every layer of an OTT service

Viewer apps

Browse, search, watch, continue watching, profiles, favourites and downloads where the platform allows.

Content CMS

Catalogue, series and seasons, rails and collections, artwork per device, scheduling and availability windows. CMS development.

Users & entitlements

Accounts, device limits, TV activation codes, subscription plans, in-app purchases and access rules.

Playback & video

HLS/DASH players, DRM integration, captions and audio tracks, live and VOD. Video & streaming.

Ads & analytics

Client-side and server-side ad insertion, measurement SDKs, QoE metrics and business reporting.

OTT APIs

Fast, cacheable catalogue APIs that serve every device from one source of truth. Backend & APIs.

Planning considerations

What we plan for in every OTT project

These are the issues that most often surprise teams new to OTT. We raise them during POC planning so they're decisions, not discoveries.

What changes when building apps for Smart TVs

Business model

SVOD, AVOD, TVOD, FAST or hybrid — each changes entitlements, ads, payments and analytics.

Platform payment rules

App stores have their own in-app purchase rules; where and how users subscribe affects every app.

Device fragmentation

Model years, memory and codec support vary widely — especially across Smart TV brands.

Rights & availability

Territory, window and device rights must be enforced consistently by the backend, not each app.

OTT development FAQ

Do we need to launch on every platform at once?

Usually not. Most services launch on web plus the platforms where their audience already watches, then expand. Because the backend is shared, adding a platform later is mainly client work.

Can you work with our existing video platform or CMS?

Yes. We can build apps against an existing online video platform, CMS or subscription system, or replace individual pieces gradually.

Do you handle app store and TV store submission?

We prepare builds against each platform's published guidelines and support the submission and certification process. Final approval is always at the platform owner's discretion.

Can you build a FAST or live channel experience?

Yes — EPG-style guides, live playback and scheduled programming can be part of the product, typically integrated with your playout or channel provider.