Process

How we work: from idea to launch, one validated step at a time.

A transparent, stage-by-stage process. Every stage has a clear output and a decision point — so you're never locked into building more than you've validated.

  1. IDEA
  2. POC
  3. VALIDATE
  4. BUILD
  5. LAUNCH
  6. SCALE

How does a project with HexaBrain work?

Projects move through ten stages in two phases. The POC phase (stages 1–8) defines, builds and validates a focused first version and ends with a production roadmap. The product phase (stages 9–10) builds, launches and supports the full product. You can stop, adjust or hand over at any decision point.

  1. Discovery

    We learn about the business goal, users, constraints, existing systems and what success looks like.

    You provide

    The idea or problem, any documents, designs or systems access, key stakeholders.

    We deliver

    Questions, initial observations and a view of the main risks.

    Typical duration

    One or more conversations.

    Decision: Is there a good fit, and is a POC the right first step?

  2. Requirements & scope

    We turn what we've learned into prioritised requirements and identify the assumptions the POC must test.

    You provide

    Priorities, business rules, feedback on the draft scope.

    We deliver

    Requirement summary, assumptions list, in-scope and out-of-scope items.

    Output

    Agreed problem statement and success criteria.

    Decision: Do we agree on what the POC must prove?

  3. POC planning

    We define the POC scope, platforms, integrations, iteration plan and timeline.

    You provide

    Access to integration sandboxes, sample data, decision-makers.

    We deliver

    POC proposal: scope, approach, team, timeline and commercial terms.

    Output

    Signed-off POC plan.

    Decision: Approve the POC plan and start.

  4. UX & technical design

    Key user journeys, wireframes or UI direction, and the technical architecture — designed with the future product in mind.

    You provide

    Brand assets, existing designs, feedback on flows.

    We deliver

    User flows, UI direction, architecture and data model.

    Output

    Approved design baseline.

    Decision: Do the flows and architecture reflect the real product?

  5. POC development

    Short iterations, riskiest pieces first: core functionality, APIs, integrations and the interfaces needed to demonstrate them.

    You provide

    Quick feedback on iteration demos and answers to open questions.

    We deliver

    Working software in a shared environment, updated every iteration.

    Output

    Functional POC.

    Decision: Course-correct scope if early findings require it.

  6. Demo & feedback

    We walk stakeholders and, where useful, target users through the POC and capture structured feedback.

    You provide

    Stakeholders and users for sessions.

    We deliver

    Demo sessions and a consolidated feedback log.

    Output

    Prioritised feedback.

    Decision: Which feedback changes the plan?

  7. Validation

    We measure the POC against the success criteria agreed in stage 2 — technical, UX and business.

    You provide

    Business input on what was learned.

    We deliver

    Technical findings, risks, limitations and gaps.

    Output

    Validation report.

    Decision: Did the concept prove out?

  8. Production roadmap

    We translate the findings into a plan for the full product: phases, modules, platforms, hardening work and estimates.

    You provide

    Business priorities and launch constraints.

    We deliver

    Roadmap, estimates and recommended engagement model.

    Output

    Production plan.

    Decision: Continue, adjust, hand over or stop.

  9. Full development

    We build the production product on the validated foundation, in iterations with regular releases to a staging environment.

    You provide

    Product ownership, acceptance and content.

    We deliver

    Production-quality software, tests, documentation and release builds.

    Output

    Launch-ready product.

    Decision: Release readiness sign-off.

  10. Launch & support

    Production deployment, store submissions where relevant, monitoring and ongoing development, optimisation and maintenance.

    You provide

    Launch coordination and post-launch priorities.

    We deliver

    Launch support, monitoring, fixes and continued roadmap delivery.

    Output

    Live product — and the next version.

    Decision: What should the next release include?

Working together

What collaboration looks like

Visible progress

Working software in a shared environment, demoed at every iteration.

Direct access

You talk to the engineers building your product, not only an account manager.

Documented decisions

Architecture decisions, shortcuts and risks written down as they're made.

Handover-ready

Source control and environments set up so handover is always possible.

Compare engagement models

Start at stage one

Let's start with a discovery conversation.

Tell us what you're building and where you are today. We'll explain which stages apply to your project and what the first step looks like.

Start With a POC View Engagement Models
  • Talk directly with an engineer
  • NDA available before you share details
  • Clear POC scope agreed before development
  • Continue into full development — or not
Start With a POC